Ten years ago, thousands of individuals worldwide shared their opinions about gluten-free and food allergy lifestyles in a groundbreaking study conducted by Gluten Free Passport.
Now today, 16,000 individuals (representing all 50 US states and over 35 countries) share their preferences and experiences to continue to drive progress in the community. Compare the results below, or view the PDF highlights here.
Eating out, social gatherings & travel are the top three areas individuals say are impacted the most by their gluten-free or allergy friendly lifestyles.
Over the past 10 years, TASTE remains the #1 priority for consumers when buying gluten-free & allergy friendly products.
Top travel concerns continue to be the availability of special meals & snacks as well as eating out in restaurants.
Individuals managing gluten-free & allergy friendly lifestyles continue to be extremely loyal & discerning customers. Providing safe meals the first time equals loyal repeat customers and increased revenues.